I worked with Eastside Church in Atlanta, GA to create new merch designs for the East Atlanta Strut and Atlanta Pride in 2025. Both designs were a combination of design and illustration. After rounds of sketching and conducting “market research” with members of the congregation, we landed on two favorite designs. I used the brand font to layout the text, then used a “digital block carving” technique, erasing the negative space of the design rather than drawing the positive space. Both designs were used as stickers, t-shirts, and on large-print signage.

Event photo credit: Karina Aragon-Buchanan.